Noelia is a technology entrepreneur and AI strategy advisor recognized for building profitable global digital businesses at the intersection of artificial intelligence, programmatic advertising, and mobile innovation. As Founder and CEO of Mediasmart, she built an AI-driven SaaS business from the ground up and led it to the successful acquisition by publicly traded Affle Group. She previously led international expansion for Palm/HP,  hi5 Networks and the Buongiorno Group, pioneering technological shifts such as micropayments, mobile services, social networks, and AI-led advertising in a 25+ year career across five continents.

As Managing Partner of NODEOM, she advises enterprises on human-centric AI strategy, helping senior leaders navigate AI governance, ethical frameworks, and adoption in a way that turns Human + AI collaboration into the biggest competitive advantage for their organization. A Fulbright Scholar and Fellow of the Aspen Institute in Spain, she holds an MS in Electrical Engineering from Stanford University and a BS in Physics from Santiago de Compostela University.